Synthetic example — fabricated data; not a client result
Worked example: a fictional real estate acquisition funnel (synthetic data).
Three operating questions. One fictitious acquisition funnel.
Compare source-to-close outcomes, surface aging work, and see where missing data limits a decision. This demonstrates the analysis method and interface direction—not a client result or production product.
Which source reaches outcomes—not just leads?
Equal synthetic list volume reaches different downstream outcomes in this fabricated dataset. Validate attribution completeness and cohort maturity before acting.
What needs a human decision today?
Read-only inspection. No resolve, assign, send, approve, edit, sync, export, or upload actions.
Which number is safe to use?
One source alias is unmapped, so the channel comparison keeps four synthetic records in a separate unknown bucket.